Born Maxwell L. Taylor, Jr. and raised in Western New York,
DJ Maxwell has served the entertainment industry for over
2 decades. Starting his career as a local singer and comedian
in the small town of Niagara falls, a 30-minute ride from
Buffalo, Maxwell worked his way through the ranks of singer-songwriter,
musician, concert promoter, comedian, television personality,
and disc jockey.
Maxwell has achieved some of the highest honors as an entertainer.
In his high school senior year he was inducted into the annual
book “Who’s Who In Music”, an award given to only a few gifted
students per year at each high school. Upon graduation he
enlisted in the United States Marine Corps where he learned
discipline and how to harness the power within. Leaving the
service after a brief 3-year term, he focused his attention
back to the entertainment business when he formed several
bands and promoted local talent shows with businessman Ronald
Cunningham, showcasing his talent as an M.C. and musician.
Together the team brought some of the biggest names of rap
in that time to Niagara Falls. Artists like M.C. Lyte and
A local television producer named Kevin Green spotted Maxwell’s
energy and organizational skill’s and produced a local T.V. show
called The Maxwell “Lattie” Taylor Show. The show aired weekly reaching
an audience of 250,000 and a first for a local entertainer. Maxwell
wrote all the music and rounded up several local groups to participate.
By this time the local newspaper was well aware of the impact that
Maxwell was having in the area and featured full-page articles about
his achievements in the Niagara Gazette, something that had never
been done for a local artist.
the 80’s, Maxwell’s extraordinary vocal ability and songwriting
skills also caught the attention of William Morris, a record executive
of Timberwolf Records of Toronto, Canada. They signed Maxwell to
a record deal that included him as assistant engineer and producer
for other artists Timberwolf brought on board. The Niagara Gazette
hurried to be the first to publish the story putting it on the front
page, another first for a local artist. Maxwell stayed with Timberwolf
for 4 years breaking well-known local groups like Destiny 3.
One of Maxwell’s greatest achievements is a self-produced album
entitled “Who Is Lattie?”
Today Maxwell is still innovating the entertainment industry, producing
and developing new artists. He also developed the first R&B
Karaoke songbook called Soul Karaoke in 1992. A 16-year Karaoke
veteran and 25 years as a DJ, Maxwell puts on an elaborate DJ/Karaoke
show several times a week at local Atlanta clubs, using high quality
P.A. equipment. Maxwell’s DJ setup exceeds the norm of conventional
DJ systems. Truly a DJ for the next millinium, Maxwell keeps bringing
to the world his brand of entertainment.